Search Engine Optimisation or SEO is a series of techniques used to improve your website’s presence in online search engines. This includes technical SEO, on-page and off-page SEO. SEO requires skill and knowledge of search engines algorithms in order to fully optimise a site.
Why do I need seo?
Do you want to sell products, services or drive traffic to your website for the long term? If you answered yes, then you need SEO to be found.
On a daily basis, Google and other search engines are used to help people find the businesses and services they need.
If you are not on the first page of Google then you simply won’t be found, you will be missing out on all those potential customers and sales. That’s why it is so important to not only have a website that looks good, but to also be using SEO techniques to help you rank in the SERPS (search engines results pages.)
Maybe you have asked yourself ‘Why can’t my website be found in Google?’ or ‘I have great content on my website but why is nobody reading it?’
Well, hopefully by now you will have guessed the answer, it’s because you need SEO.
“Your website may have a beautiful design but if it can’t be found then it can mean the difference between success & failure for your business.”
What are the Benefits of SEO?
As we have seen SEO can improve the ranking of your website. But what are the benefits of SEO over paid ads?
Longer-lasting results from SEO
Paid ads can place you in front of your audience for a specific time and are quite costly. However, when you finish paying for the adverts you will disappear back out of view from your customers. But with organic SEO you are making a longer-term investment. Your website climbs through the rankings to the front page of Google and there it stays in the Top 10 with regular maintenance. By ranking highly in Google for your preferred keywords, you can generate a consistent flow of search traffic to your website.
Organic SEO is cheaper than paid ads
This goes without saying, but PPC or paid adverts can get expensive really quickly. Paid advertising and marketing is a bit like running a tap. Turn on the tap and traffic can flow to your website. But as soon as you turn the tap off (i.e. you stop paying for ads or your budget dries up), your traffic will stop.
Another factor to consider is that your ads can lose effectiveness and so you will constantly need to be adapting/adjusting your ads to refresh them.
Our SEO Services
IC Digital is a team of SEO experts and digital marketing consultants who will work closely with you to help grow your online presence.
We will analyse your site and create a tailored SEO strategy to help you meet your business goals. We provide a highly personalised, friendly and approachable service from our team. We have a proven track record for implementing SEO strategies to rank websites and drive results.
We have a proven track record for implementing SEO strategies to rank websites and drive results